New Store: Pink Door in Dublin
After getting buying and planning experience for companies like BCBG, Lane Bryant, Express and the Home Shopping Network under her stylish belt, Katharine Brooks decided it was time to branch out on her own.
Last weekend she opened the (not actually pink) door to Pink Door, a women's resale shop in a short strip mall in Dublin just east of the Interstate 270 exit.
"I decided it was time to do my own thing," Brooks said. "Resale is not what it used to be. It used to have a negative connotation - now everybody's fine to do it. I was surprised no one had opened something like this in this area earlier."
The one-room store sells gently used clothing (sizes zero to 26), bags, accessories and shoes (sizes six to 10). All of the items are from high to mid-tier brand name designers - from Michael Kors to Banana Republic, Christian Louboutin to J.Crew.
Nearly 20 percent of those come with tags still on them, Brooks said. Recently Pink Door had a virgin $328 Michael Kors bag on sale for $110.
The store sells a wide range of styles, requiring some patient perusal from shoppers, but it's really strong in dresses and work wear for young professionals. Pink Door's standards are pretty high, too. The shoes it sells, for example, have to look brand-new on the top.
"We want to respect the customer," Brooks said. "Just because something is a resale store doesn't mean it has to feel junky."
That sentiment is echoed in Pink Door's decor. Brilliant coats of Razzle Dazzle paint by Benjamin Moore brighten every wall, glitzy clear chandeliers dot the ceiling and Versailles-inspired chairs linger about.
Brooks buys items all day, every day and pays the seller 35 percent of whatever the Pink Door price will be. Therein lies one of the hardest parts of running such a shop.
"I try not to partake in the jewels," Brooks said, laughing.
329 Bridge St., Dublin
Hours: 10 a.m. to 7 p.m. Monday-Saturday